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Travel Nevada (GTS + Canuckiwi)
GTS has supported representation partner Canuckiwi since 2016 in the Australian marketplace providing media relations, social media and event management insights and development, and lending in-market expertise and travel trade support as needed.

The Project:

Social Media Campaign

The Challenge:

Create a Nevada social media channel to grow a fan base and increase engagement of Nevada with consumers in the Australian and New Zealand markets.

The Results:

• Created @NevadaDownunder growing the fan-base from 0 to 10,000 followers within 18 months.
• Community management, content creation, advertising spend, monthly reports including engagement and impressions.

Nevada
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“Joanne arranged a full week’s worth of key industry and meeting meetings in Australia and New Zealand for me. She knows absolutely everyone in the tourism and media industries. Every meeting and every detail was planned and well-thought-out. This in-market visit was more than worth the time and expense for my organisation.”

 

Bethany Drysdale
Chief Communications Officer, Travel Nevada