Destination British Columbia (GTS)

GTS has represented Destination BC in Australia and New Zealand since 2010, providing market insights and fully integrated consumer and trade marketing programs

The Project:

Channel 7’s Sunrise TV Breakfast Broadcast

The Challenge:

Increase awareness of British Columbia’s lesser-known ski destinations providing product, pricing and call to action while inspiring viewers with information, insights and motivation to travel to the destination.

The Results:

• 5 days of coverage, 35 crosses, 1 hour 11 mins of airtime
• Digital integration. eDM sent to 80,000 database. 20% CTR
• Social integration.17 posts, 70,000 views, 7642 likes, 125 shares, 70 retweets
• Retail partner: Flight Centre. Wholesale partner: Sno’n’Ski wholesaler

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“Joanne arranged a full week’s worth of key industry and meeting meetings in Australia and New Zealand for me. She knows absolutely everyone in the tourism and media industries. Every meeting and every detail was planned and well-thought-out. This in-market visit was more than worth the time and expense for my organisation.”

Bethany Drysdale
Chief Communications Officer, Travel Nevada

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