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Travel Oregon & Travel Portland (GTS + Canuckiwi)
GTS has supported representation partner Canuckiwi since 2013 in the Australian marketplace providing media relations, social media and event management insights and development, and lending in-market expertise and travel trade support as needed.

The Project:

Consumer Activation

The Challenge:

Increase awareness of Portland and Oregon as a bike-friendly holiday destination by engaging with consumers and media in a key city in Australia.

The Results:

1 city, 2 bike giveaways, hundreds of consumers, media and trade attending the activation site in Martin Place engaging with key Portland and Oregon tourism suppliers.

7 Bikes 7 Wonders
Oregon Bicycling
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“Joanne arranged a full week’s worth of key industry and meeting meetings in Australia and New Zealand for me. She knows absolutely everyone in the tourism and media industries. Every meeting and every detail was planned and well-thought-out. This in-market visit was more than worth the time and expense for my organisation.”

 

Bethany Drysdale
Chief Communications Officer, Travel Nevada