by belle | Oct 28, 2020 | Blogs
It’s not new for marketers to prioritise their customers when developing a new marketing strategy. After all, if your target audience is not tickled by what you have to say – and how you say it – it’s unlikely they’ll be inspired to take up your offer....
by belle | Oct 27, 2020 | Case Studies
The Project: Secret Side of Sundance (Year 1); Sundance to the Silver Screen Media Fam (Year 3) The Challenge: Grow awareness of Utah’s lesser-known locations through media storytelling and editorial through key media outlets. Utah is home to the Sundance Film...
by belle | Oct 27, 2020 | Case Studies
The Project: Consumer Activation The Challenge: Increase awareness of Portland and Oregon as a bike-friendly holiday destination by engaging with consumers and media in a key city in Australia. The Results: 1 city, 2 bike giveaways, hundreds of consumers, media and...
by belle | Oct 27, 2020 | Case Studies
The Project: Social Media Campaign The Challenge: Create a Nevada social media channel to grow a fan base and increase engagement of Nevada with consumers in the Australian and New Zealand markets. The Results: • Created @NevadaDownunder growing the fan-base from 0 to...
by belle | Oct 27, 2020 | Case Studies
The Project: Channel 7’s Sunrise TV Breakfast Broadcast The Challenge: Increase awareness of British Columbia’s lesser-known ski destinations providing product, pricing and call to action while inspiring viewers with information, insights and motivation to travel to...
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