About
We’re known for big picture thinking with a personal focus.
Collaborating with specialist experts, we offer end to end solutions, from research and strategy through to consumer and trade engagement.
Primarily working with international destination marketing organisations, GTS empowers them to navigate the unique and diverse Australian and New Zealand markets.
We leverage our loyal network while thinking outside the box to create solid results. With a focused, data-driven approach, we prioritise flexibility to be able to pivot in a changing market and ensure reliable results.
Global Tourism Solutions was founded in 2010 by Joanne Motta to provide destination marketing expertise that is personal, practical, with proven returns on investment.
Joanne has 25 years’ experience in destination marketing and in-depth knowledge of the tourism industry in Australia and New Zealand. Her extensive connections deliver long-term partnerships – both working within and consulting to government tourism bodies.
Joanne is a member of:
- The Australian Marketing Association
- The Australian Society of Travel Writers
“Over the past decade, I have had the professional pleasure of working with Joanne Motta primarily in her capacity of representing Destination BC.
Her approach to tourism management and business planning goes hand in hand to deliver on both commercial and strategic goals. It is always a multi-way partnership approach that Joanne takes to drive benefits for all parties concerned. She has a sales and marketing prowess and gives vision to achieving both short-term and long-term goals. Even when not in campaign Joanne is a constant authority and ensures all partners are updated and abreast of developments and opportunities that may be mutually beneficial. “
Neil Rodgers
Managing Director, Adventure World Travel